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Trademark Maintenance

Maintaining your trademark is essential to protecting the value and recognition of your brand in the marketplace. The process includes meeting deadlines for renewal filings, monitoring for possible infringement, and taking necessary actions to enforce your rights. Renewal is accomplished by providing proof of continued use of
your trademark by the deadline

Failure to properly maintain your trademark can lead to its cancellation, leaving your brand unprotected. With the APEX team on your side, you’ll have expert assistance in ensuring your trademark remains valid and protected.

Adapting to Market Changes

Over time, markets evolve, and so do brands. Trademark maintenance includes managing changes or expansions to your products or services, which may necessitate updates to your trademark registrations. It’s also crucial to keep abreast of changing trademark laws and practices. By working with experienced trademark attorneys like those at APEX, you can confidently adapt to market changes while maintaining your brand’s protection.

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Trademarks Require Regular Maintenance

Just as a car needs regular servicing to stay in optimal condition, so does your trademark. Regular trademark maintenance helps prevent trademark dilution and can also identify potential infringements early, allowing for swift action to be taken. Our attorneys at APEX have the knowledge and expertise to manage all aspects of trademark maintenance, keeping your intellectual property secure.

FAQs About Trademark Maintenance

Trademark maintenance involves filing specific documents during the 5th and 6th year after initial registration, then 9th and 10th year, and then every ten years thereafter. Additionally, you need to continuously use the trademark in commerce and monitor for potential infringements.

Yes, if the required maintenance documents are not filed on time, or if the trademark is not actively used in commerce, the United States Patent and Trademark Office (USPTO) can cancel your registration.

Trademark monitoring involves regularly checking for unauthorised uses of your trademark or closely similar marks, which could confuse consumers or dilute your brand’s identity.

APEX provides comprehensive trademark maintenance services including filing necessary documents, monitoring for potential infringement, and taking enforcement actions when necessary. We ensure your trademark stays protected and retains its value.

If someone infringes on your trademark, you have the right to take legal action. APEX can assist you in enforcing your rights, including sending cease and desist letters and initiating legal proceedings if necessary.

The USPTO does not send reminders about maintenance deadlines. It’s the trademark owner’s responsibility to track these deadlines. APEX provides maintenance services that include tracking and meeting these deadlines.

Generally, you cannot make changes to a registered trademark. If you want to change your trademark, you typically need to file a new application. However, you might need to update your registrations if your goods or services change, and APEX can assist with this process.

Maintaining a trademark requires attention to detail and an understanding of complex regulations. With APEX’s dedicated team of experienced attorneys, you can focus on growing your business while we handle the complexities of trademark maintenance. To get started with protecting your brand’s future, contact us today for a free consultation.

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